Thursday, June 4, 2020

4 Things you need to know before you start a business Hult Blog

Written by Global Ambassador, Adwoa Benefaa Ofori, Class of 2017 Master of International Business student, Dubai Campus. According to a popularly quoted phrase from a 2013 edition of Forbes magazine, 8 out of 10 start-ups fail within their first 18 months. What does this mean for us, aspiring entrepreneurs that have been inspired by stories of Larry Page and Sergey Brin, the founders of Google, and are hoping to start the next â€Å"it† company? I’m sure that most of us, including me, at some point thought that the key is to hope for a eureka moment, and then capitalize on it when it happens. Realistically, how likely is it that a company survives on sustained pure luck? As it turns out, and as I have been learning, running a business is an intricate and challenging process. Indeed, start-ups fail all the time, as do many established companies, but they get back up and they try again. Here are some common misconceptions about running a business debunked in business school. A great idea may not be a great business idea. Business ideas are more likely to be great when they meet the need of a specific group of people. Since January, I along with a group of peers have been heavily involved in trying to create a business model to sell a product in the United Arab Emirates (UAE) as part of our overall academic project, Hult Business Challenge.   We are in February and so far, we have scrapped our idea and gone back to the drawing board four times. We started out with a model targeting a region we could not easily access. To solve the access problem, we took our whole model and tried to apply it to a completely different place. Though we had some interesting ideas, what our first three ideas ignored is that a product must cater to the needs of a tried and tested target market. To understand your potential customers, you must be in a position where you can test product assumptions on the market and adjust your product to meet the needs of consumers. Therefore, if your target market is in a country on the other side of the world or a place that you know very little about, the likelihood that your business might fail is high. Like Mel Gibson said in The Patriot, â€Å"Aim small, miss small†. If you want to start a business, start in a place close to you and create a product that can solve a problem you or someone you understand is dealing with personally; this way you will understand the customer and her needs. Great ideas fail time and time again. As I mentioned before, this is the reality of the start-up world, but that does not mean that they are not great ideas. It just means you need to go back to the drawing board and rework the idea again. For example, my classmates and I joined this year’s Hult Prize competition to create a social business that would help make life easier for refugees. Our start-up idea did not make it past the internal campus competition, but the judges gave some great feedback. We have not discarded our business idea. Instead, we plan on further developing and changing it to create a more sustainable and potentially profitable model. Good ideas do not instantly transform into huge companies. Google was not an overnight success and neither was Facebook for that matter. In fact, several years back, Yahoo! refused to purchase Google because they predicted it wouldn’t amount to anything. My marketing professor would compare this concept to the Death Star from Star Wars. Why didn’t Darth Vader make smaller models of the Death Star and test them continuously until he had been able to both anticipate and fix any weaknesses of his invention before he made a grand scale model? Good businesses start off an idea with a prototype, test and transform their products or services to fix issues they notice based on responses from a sample of the market. This applies not only to start-ups but for big companies as well. Some great ideas may not seem like great ideas given current market trends. Businesses must be able to project into the future and still be flexible enough to adjust if their projections are not as accurate as they would have hoped. You do not want to be like Kodak, owning the patent to the next biggest innovation, digital photography, but being put out of business by this same invention. Part of the business strategy is to determine what makes your business unique. However, you should not let these core competencies, as they are called, allow your company’s strategy to become rigid. So, the halls of entrepreneurial greatness are not as unwelcoming as they seem. Running a company is about understanding your customers, adjusting to market conditions and being resilient and passionate. It is not easy, but being an entrepreneur means you know how to fall and rise back up again.   Adwoa Benefaa Ofori is a Master of International Business student at the Hult Dubai campus. Pursuing her post-graduate degree internationally became a springboard for her to discover new markets and her inner entrepreneur. Ajwe is has a keen interest in business development and finance. Her goal is to establish a tech business that becomes a major player in the finance industry. Kickstart your career in a state-of-the-art innovation hub by studying at Hults Dubai business school. To find out more, take a look at our blog Discover Hult life in Dubai. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself. Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

Sunday, May 17, 2020

Marketing Beer - 1075 Words

MKTG203 Consumer Behaviour Perceptual Maps and Beer Executive summary This report illustrates the relationship of beer brands within the perceptual map in regards to alcohol content and price as well as implications for consumer behaviour. The perceptual map indicates that there are market segments in premium beers with high alcohol content. There is also a market segment for low cost beers with high alcohol content. The perceptual map also shows that there are potential business opportunities for premium beers with low alcohol content. The report also provides a high level summary of how beer companies can incorporate perceptual maps when devising their marketing strategy and implications that a perceptual map has for†¦show more content†¦This campaign is followed up by the tag ‘some drink it to be responsible others just love the taste’ giving a satirical indication to its quality, further distinguishing it from its other competitors. The campaign was creative, risk-taking and appealing to its target audience—male light-beer drinkers who had felt less masculine and dull for drinking light beer. The ads empowered them to drink light beer with a masculine confidence and a sense of cultural belonging having the brand be associated with Australian stereotypes. Heineken Another brand of beer that has successfully penetrated the market is Heineken. Heineken is available in almost every country on the planet and is the world’s most valuable international premium beer brand. They currently stand as a premium and full strength beer on the perceptual map above which suggests that social status and the occasion for beer determines the choice of Heineken. Perceptual maps can be incorporated in developing or altering marketing strategies by plotting the points gained by surveys onto this map which allows the vast majority of consumer’s views seen in comparison to competitors, also sighting possible market segments as opportunities its direct competitors are Asahi Dry, Budweiser, Guiness, Carlsberg and Corona. In order to move away from increased competition and sluggish sales,Show MoreRelatedThe Marketing Of The Beer Industry896 Words   |  4 PagesThe U.S. beer industry is a highly concentrated industry since two large firms (Anheuser-Busch InBev and MillerCoors) occupy a significant market share. As the craft beer industry experiences an explosive growth, the competition becomes fierce. As the largest craft brewery and the seventh largest brewery in the United States, the Boston Beer Company is facing growing competitive threats from larger breweries and premium imported beer companies, including Anheuser-Busch InBev, MillerCoors, HeinekenRead MoreMarketing Of The Craft Beer Market1514 Words   |  7 Pagescraft beer market. From 2010 to 2015 the production volume of craft beer increased from 5% to 12.8% and over 2 thousand new microbreweries entered the market (Brewers Association). Production is expanding to keep up with consumer demand. More and more beer market shares is being taken over by craft breweries. Consumers continue to put an emphasis on taste and quality over price making craft beer an obvious choice for more consumers, making them seek alternatives to traditional corporate beers. TheRead MoreBeer Industry Marketing Analysis2117 Words   |  9 Pagespotential profitability of the beer industry. II. INTRODUCTION The Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages, 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating back to 7000 B.C. contains a beer recipe named  ¡Ã‚ §wine of theRead MoreChallenges Related to Marketing and Branding in the Chinese Beer Industry1245 Words   |  5 PagesChallenges related to marketing and branding in the Chinese beer industry: Source: Loizos Heracleous (2001)When Local Beat Global: The Chinese Beer Industry. Business Strategy Review, 2001, Volume 12 Issue 3, pp 37-45. Available at: http://onlinelibrary.wiley.com/doi/10.1111/1467-8616.00182/pdf. 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Founded in 1860, in StRead MoreMarketing mix of a beer company3104 Words   |  13 PagesIntroduction 2 Task1 1.0 The marketing mix on the Black Sheep Brewery 2 1.1 Product 2 1.2 Promotion 4-5 Sales Promotion Sponsorship Advertising 1.3 Place 6 1.4 Price 6 Task 2 2.0 Logistic Facilities on the Black Sheep Brewery 7-9 Task 3 3.0 International Operation on the Black Sheep Brewery 9 3.1 Social/Culture 10 3.2 Legal 10 3.3 Economic 11 3.4 Political 11 3.5 Technical 12 3.6 Competitors 12 Introduction It was in October 1992 when The Black Sheep Brewery beers first made an appearanceRead MoreMarketing Of The Craft Beer Industry Essay1774 Words   |  8 PagesFive Major Trends Rivalry in the craft beer industry is high and in addition to the excise tax and overall high manufacturing cost have promoted mergers and acquisitions in order to consolidate and globalize the industry. Anheuser-Busch InBev merged with Belgium-based Inbev as one of the major transactions in 2008, forming Anheuser-Busch InBev. Heineken (HEINY) another major brewer, acquired the beer business of FEMSA in 2010. As in 2013, Anheuser- Busch InBev one of the market leaders acquired GrupoRead MoreMarketing Objective Of Introducing A Protein Based Beer1504 Words   |  7 PagesMarketing Objective The primary objective of introducing a protein based beer into the market is to target a more diverse segment of consumers. Based on the fact that craft beer drinkers are generally not loyal to a particular brand and are continuously sampling new craft flavour as new products are continuously introduced into the market, the introduction of a protein based beer is appealing in that it correlates with the growing national trend of health consciousness. In Canada, heath awarenessRead MoreBoston Beer Corporation Marketing 2014 Annual Report2468 Words   |  10 Pages Position Analysis Boston Beer Corporation Marketing 2015 Annual Report Prepared by Yangxu Wu (Camille) Marketing Analyst Report Distributed March 20, 2015 Prepared for Marketing Strategy Committee The Boston Beer Corporation ABSTRACT This report analyzes the current market position of the Boston Beer Corporation, Inc. The purpose of this report is to investigate current market elements for Boston Beer Corporation; therefore, advantages and disadvantages of the company’s performance willRead MoreMarketing Pl A New Product Line Of A Non Alcoholic Craft Beer, Mountain Brew Review5247 Words   |  21 PagesProducts or services need to be bought. Without marketing, this is generally not going to happen. Marketing is a planned set of phases, either simple or complex, or in between. Marketing plans include an overview, mission statement, SWOT analysis, marketing objectives and strategies, and, lastly, implementation, evaluation, and control. This is the exploration of such a marketing plan for a new product line of a non-alcoholic craft beer, â€Å"Mountain Brew Review† (MBR), created under the umbrella

Wednesday, May 6, 2020

Don t Get Me Wrong I Love Museums Essay - 975 Words

Don’t get me wrong: I love museums. I like reading about the subject weeks in advance. The unspoken rule that one must not speak if not necessary. I like watching people’s pupil’s blossom when a piece sideswipes their senses. The timid way people point at admirable pieces. I like all these aspects of museums and more. That said, if I didn’t see The Absinth Drinkers I doubt I’d value this assignment. The analysis of the Absinth Drinkers will unravel like so: Socioeconomic and historical context first, followed by a description of the composition and lastly a synthesis between the aforementioned forms of analysis. The Absinth Drinkers was painted by the Frenchmen Jean-Franà §ois Raffaà «lli in 1881. The setting is Paris. At the end of the 19th century Paris had growth spurts of 10-20% per year. It had urban sprawl and overcrowding like it had underpaid and overworked newcomers. As put by a Parisian historian and author of The Rise of the Paris Red B elt â€Å"From 1851 to 1856, Paris grew by over 20 percent, adding a quarter of a million inhabitants†¦.The greater concentration of Parisian workers was in the outer districts (Stovall 21).† This boom in population begs the question, why were so many people flocking to Paris? The Industrial Revolution was in full swing and as students of economics will remind the idealist: Capitalism far outpaces the dignity of the individual. This axiom took cruel liberties with the Parisian working class. Paris economic boom was largely due toShow MoreRelatedConcert At Msg, And I Missed It929 Words   |  4 Pageslike to see next. I believe it was a Michael Buble Concert at MSG, and I missed it as I was away on my honeymoon†¦Yes, I m planning to check out Shakespeare in the Park in the next few weeks as it just opened for the season†¦Live events help bring out the exciting adventurous side of my personality, as well as the energetic and fun-loving side. Dina I want peace and culture that I feel through ballet and opera but still need high energy of dance events and louder type music.   I feel lucky to liveRead MoreSummary : Absolute Terror 1133 Words   |  5 Pageswords I can use to describe it. A feeling of complete and utter helplessness, wanting to run but being unable to move. The blood not stopping in my veins but speeding up, my heart racing. A feeling of adrenaline, all while being frozen where I stand. Stuck, eyes wide open, taking in my nightmare, unable to look away. My senses are heightened and I am consciously aware that the next time I turn a corner they could be there. Glass eyes staring. They too frozen where they stand, although unlike me, notRead MoreThe Mirror At The Tears Staining My Face1183 Words   |  5 Pages I looked in the mirror at the tears staining my face. I saw someone who wasn t me, and all I saw were flaws. I told myself that I had to be different and better in many ways. In that moment I realized that being someone I m not is what brought me here. I am who I am and no one can stop that. January 11, 2003. That s the day I was born. My family immediately loved me, (as most families do.) but they barely had any time to give me attention because of their busy work and travel schedules. TheyRead MoreThe Issue Of Internet Dating1791 Words   |  8 Pagesare looking for love. Now let s say that you ve ultimately decided to join one of those Internet dating sites. There are a number (and growing by the minute it seems) so you have unlimited choices. I myself found my wife on one that I would not dare mention. Others haven t had as much success for one reason or the other. Which Internet dating site you choose is entirely up to you. There have been countless horror stories recounted here and there. Here are two safety tips (ones I consider crucial)Read MoreEarth : Vertumnus And Pomona Essay1512 Words   |  7 Pagesanymore male divinities from coming onto her. Then, Vertumnus then sees Pomona through her gate, and fell in love with Pomona. He tried to approach her but she bade him away. Vertumnus then dressed as an old woman to trick Pomona into letting him in, and then he put his moves on her. He told her, Everything I heard about you made me think you were beautiful, but you are more beautiful than I thought. And then he kissed her. Francois depicts this myth in his painting, as Pomona is being caressed byRead MoreAnalysis Of The Lock Of The Old Two Story House1709 Words   |  7 Pagesâ€Å"I can’t believe this is really going to be our new place†¦Ã¢â‚¬  Brielle admitted, as she turned the key in the lock of the old two story house. It was a bright sunny day in the middle of June in central Iowa, and the twin sisters, Brielle and Audrey, were getting their dream come true. Since they were little they had been dreaming of getting to live in their grandparent’s house. The old two-story white house held so many memories. Today, it looked different than it had when they were young. The whiteRead MoreAnalysis Of Nisa The Life And Words Of A ! Kung1518 Words   |  7 Pagestribe has different views and beliefs among cultural aspects. In certain country’s women give birth in hospitals, or at home with a follow up from the doctor to assure the baby is healthy. In the book, it stated that â€Å"I walk a short distance from the village and sat down beside the tree. I leaned against a tree and began to feel the labor... Tasha continues to yell, find her Go over there and cut the baby umbilical cord. She cut her umbilical cord picked her up and carry her as we all walked back toRead MoreDealing With Cats A nd Computers2407 Words   |  10 PagesI have had joy and stress with dealing with cats and computers. I work in a rescue and for the most part, only a small portion of our cats care to entertain themselves with the computer and me whilst I am using it. Those that do, it seems, only venture after the mouse. Okay, there has to be a reason for that name so all righty then, I deal with it. However, we have started intaking some cats that have taken to playing with me by walking up and down the key board- some words even spell check couldRead MoreSummary Of The Rye 1966 Words   |  8 Pagespage 93, he says, I keep picturing all these little kids playing some game in this big field of rye and all. Thousands of little kids, and nobody s around--nobody big, I mean--except me. And I m standing on the edge of some crazy cliff. What I have to do, I have to catch everybody if they start to go over the cliff--I mean if they re running and they don t look where they re going I h ave to come out from somewhere and catch them. That s all I d do all day. I d just be the catcherRead MoreThe Days Catapult Before Me2178 Words   |  9 Pages The days catapult before me. The world is spinning too quickly. It gets harder and harder to retrace my steps. To figure out how I got to be here. THe years expand into eons. It gets easier for me to imagine my mother as a girl. To think about her worn-out heart breaking for the things she couldn t hold on to. And I wonder if I ve let the wrong people go. When you lose a person, a whole universe goes along with them. Sometimes, I picture all my other selves, standing in line like a row of dominoes;

Tuesday, May 5, 2020

Non-Verbal Intercultural Communication

Question: Discuss about theNon-Verbal Intercultural Communication. Answer: Introduction Non-verbal intercultural communication relates to effectiveness of communication between clients, workers and other individuals who belongs to different cultures. Besides this, non-verbal communication and thought outlines are also included. There are various cultural differences are seen worldwide e.g: Arabic language is written from right to left and most of other languages are written from left to right. Among countries the way of greetings to each other is also different. For example, in India, people join hands to say namaskar, but in America people shake hand and even hug each other. As we can see intercultural communication differences among people from different land. Here it is necessary to discuss that why intercultural communication is needed. Following are some essential reasons for this: Intercultural Communication is required to be successful at international level. Due to intercultural communication people from different culture can work at global level. Intercultural Communication is good for worldwide marketing campaign of business. For growth of business at international level, non-verbal intercultural communication is required. (eu, 2016) Non-Verbal Intercultural Communication consists of two basic trends i.e. globalization and multicultural workforce. Globalization is a good way to reduce and remove barriers between national borders for facilitating flow of goods, services and labor. On other side, multi-cultural workforce states to the changing age, physical ability, ethnicity and race of employees at all types and places of work. From above discussion it is cleared that intercultural communication is required for business organizations and globalization plays an important role in it. Here is impact of globalization in every business field. (Internations.org, 2016) Impact of Globalization Globalization spreads multiculturalism and collaboration. E.g: in animation industry for handling complex projects help is taken from foreign experts. At level of international tourism and travel, globalization also puts great influence. With the help of globalization, business of travel and tourism can be spread at international level. In sports industry, globalization also plays an important role. FIFA World cup, ICC World CUP and Olympic games are world level sports due to globalization and to maintain this relationship, inter-cultural communication is required. Besides this, above important discussion of intercultural communication, there are also some other factors about intercultural communication that are necessary to discuss here. To main a healthy intercultural communication, avoid assumptions and jokes that are misunderstood. It is necessary to use symbols, pictures and diagrams Local and cultural differences are necessary to taken into account. Try to investigate perception of other culture which is necessary for a good intercultural communication. Cultural Factors are also necessary to find out. These above listed actions must be performed by individuals in intercultural communication. But following actions must not be performed by them. Same approach of communication must not be used worldwide Consideration of traditional knowledge and practices is backward. So must not be performed. Fail to take language barriers into account. These all above discussed factors are necessary to take into account by individuals worldwide. (Bharathi, 2016) Article on Intercultural Communication Here we have an article about intercultural communication Barriers in Intercultural Communication. In above discussion about intercultural communication, we have not discussed about essential barriers of intercultural communication. This is an important thing to discuss here. Ethnocentrism is one barrier in intercultural communication. It means an intercultural interaction will be influenced by ethnocentrism of an individual. Here beliefs of culture of an individual, puts influence over another cultures beliefs. Another barrier in intercultural communication is anxiety. This is happened due to communication obstacles such as someone language ability, differences in expressions of emotions and differences in communication styles both verbal and non-verbal. (Nacada.ksu.edu, 2016) These barriers can cause some problems in intercultural communication. So it is necessary to mitigate these issues. This can be done by conscious awareness of the messages and actions that are used while communication. We know that it is difficult to learn every detail about unfamiliar culture, so in this case we should take initiative to understand at least its basic forms and important forms for successful intercultural communication. (Study.com, 2016) References Nacada.ksu.edu. (2016). Identifying Barriers to Effective Intercultural Communication. Retrieved 20 September 2016, from https://www.nacada.ksu.edu/Resources/Academic-Advising-Today/View-Articles/Identifying-Barriers-to-Effective-Intercultural-Communication.aspx Bharathi,.(2016). Intercultural communication presentation. Slideshare.net. Retrieved 20 September 2016, from https://www.slideshare.net/DhanBharathi/intercultural-communication-presentation Lanqua.eu.(2016). Intercultural communication. Retrieved 21 September 2016, from https://www.lanqua.eu/theme/intercultural-communication/ Study.com.(2016). Intercultural Communication: Definition, Model Strategies - Video Lesson Transcript. Retrieved 21 September 2016, from https://study.com/academy/lesson/intercultural-communication-definition-model-strategies.html Internations.org.(2016). Intercultural Communication. Retrieved 21 September 2016, from https://www.internations.org/magazine/intercultural-communication-15409

Sunday, April 19, 2020

The Poison Wood Bible Essays - Postcolonial Literature,

The Poison Wood Bible The Poisonwood Bible is a story told by the wife and four daughters of Nathan Price, a fierce, evangelical Baptist who takes his family and mission to the Belgian Congo in 1959. They carry with them everything they believe they will need from home, but soon find that all of it, from garden seeds to Scripture, is calamitously transformed on African soil. What follows is a suspenseful epic of one family's tragic undoing and remarkable reconstruction over the course of three decades in postcolonial Africa. The novel is set against one of the most dramatic political chronicles of the twentieth century: The Congo's fight for independence from Belgium, the murder of its first elected prime minister, the CIA coup to install his replacement, and the insidious progress of a world economic order that robs the fledgling African nation of its autonomy. Against this backdrop, Orleanna Price reconstructs the story of her evangelist husband's part in the Western assault on Africa, a tale indelibly darkened by her own losses and unanswerable questions about her own culpability. Also narrating the story, by turns, are her four daughters, the self-centered, teenaged Rachel; shrewd adolescent twins Leah and Adah; and Ruth May, a prescient five-year old. These sharply observant girls, who arrive in the Congo with racial preconceptions forged in 1950s Georgia, will be marked in surprisingly different ways by their father's intractable mission, and by Africa itself. Ultimately each must strike her own se parate path to salvation. Their passionately intertwined stories become a compelling exploration of moral risk and personal responsibility. Dancing between the dark comedy of human failings and the breathtaking possibilities of human hope, The Poisonwood Bible possesses all that has distinguished Barbara Kingsolver's previous work, and extends this beloved writer's vision to an entirely new level. Taking its place alongside the classic works of postcolonial literature, this ambitious novel establishes Kingsolver as one of the most thoughtful and daring of modern writers. I fully enjoyed reading The Poisonwood Bible. Through out reading the novel, I felt such emotions as anger, like when the first elected prime minister of the congo was murdered, and maturity, like when the girls grow up and learn the meaning of responsibilities in the congo-helping out their mother. One of my favorite lines in the book was when the girls are talking to their mother about having birthdays in the congo. The following is an exerpt from the novel: ?We came from Bethlehem, Georgia bearing Betty Crocker cake mixes into the jungle. My sisters and I were all counting on having one birthday apiece during our twelve-month mission. And heaven knows, our mother predicted, they won't have Betty Crocker in the Congo. The Poisonwood Bible is one of the best novels I have ever read. The novel kept me excited and motivated through out the whole week it took me to read this fairly thick bookl, which should tell you how interesting I felt it was. I fully recommend anyone who has any interest in religion, politics, race, sin and redemption to read this novel. Bibliography The PoisonWood Bible Book Reports

Sunday, March 15, 2020

Geography of Jamaica

Geography of Jamaica Population: 2,847,232 (July 2010 estimate)Capital: KingstonArea: 4,243 square miles (10,991 sq km)Coastline: 635 miles (1,022 km)Highest Point: Blue Mountain Peak at 7,401 feet (2,256 m)Jamaica is an island nation in the West Indies located in the Caribbean Sea. It is south of Cuba and for comparison, it is just under the size of the United States state of Connecticut. Jamaica is 145 miles (234 km) in length and 50 miles (80 km) in width at its widest point. Today, the country is a popular tourist destination and it has a native population of 2.8 million people. History of Jamaica The first inhabitants of Jamaica were the Arawaks from South America. In 1494, Christopher Columbus was the first European to reach and explore the island. Beginning in 1510, Spain began to inhabit the area and by that time, the Arawaks began to die off due to disease and war that came with the European settlers.In 1655, the British arrived in Jamaica and took the island from Spain. Shortly thereafter in 1670, Britain took full formal control of Jamaica.Throughout most of its history, Jamaica was known for its sugar production. In the late 1930s, Jamaica began to gain its independence from Britain and it had its first local elections in 1944. In 1962, Jamaica gained full independence but still remains a member of the British Commonwealth.Following its independence, Jamaicas economy began to grow but in the 1980s, it was hit by a severe recession. Shortly thereafter, however, its economy began to grow and tourism became a popular industry. In the late 1990s and early 2000s, drug traff icking, and the related violence became a problem in Jamaica. Today, Jamaicas economy is still based largely on tourism and the related service sector and it has recently held various free democratic elections. For example, in 2006 Jamaica elected its first female Prime Minister, Portia Simpson Miller.​ Government of Jamaica Jamaicas government is considered a constitutional parliamentary democracy and a Commonwealth realm. It has an executive branch with Queen Elizabeth II as chief of state and a local position of head of state. Jamaica also has a legislative branch with a bicameral Parliament consisting of the Senate and House of Representatives. Jamaicas judicial branch is made up of a Supreme Court, Court of Appeal, Privy Council in the U.K. and the Caribbean Court of Justice.Jamaica is divided  in 14 parishes for local administration. Economy and Land Use in Jamaica Since tourism is a large part of Jamaicas economy, services and the related industries represent a significant portion of the countrys overall economy. Tourism revenues alone account for 20% of Jamaicas gross domestic product. Other industries in Jamaica include bauxite/alumina, agricultural processing, light manufacturing, rum, cement, metal, paper, chemical products and telecommunications. Agriculture is also a big part of Jamaicas economy and its biggest products are sugarcane, bananas, coffee, citrus, yams, ackees, vegetables, poultry, goats, milk, crustaceans, and mollusks. Unemployment is high in Jamaica and as a result, the country has high crime rates and violence related to drug trafficking. Geography of Jamaica Jamaica has a varied topography with rugged mountains, some of which are volcanic, and narrow valleys and a coastal plain. It is located 90 miles (145 km) south of Cuba and 100 miles (161 km) west of Haiti.The climate of Jamaica is tropical and hot and humid on its coast and temperate inland. Kingston, Jamaicas capital has an average July high temperature of 90 °F (32 °C) and a January average low of 66 °F (19 °C). Sources Central Intelligence Agency.  CIA - The World Factbook - Jamaica.  https://www.cia.gov/library/publications/the-world-factbook/geos/jm.html Infoplease. (n.d.).  Jamaica: History, Geography, Government, and Culture - Infoplease.com.infoplease.com/ipa/A0107662.html United States Department of State. (29 December 2009).  Jamaica.  state.gov/r/pa/ei/bgn/2032.htm

Thursday, February 27, 2020

Contingency Planning Outline Essay Example | Topics and Well Written Essays - 1500 words

Contingency Planning Outline - Essay Example The next step is to outline the components of the plan; risk areas (McIntosh, 2007). In response to this, this paper will identify all the possible responses to the risks involved. These responses would also consider external and internal issues associated with them. It will also look at the human and financial resources needed and the problems with obtaining them. This paper will identify the issues that would hinder the accommodation of one or both of the conventions at the same time. The aim is to have both conventions but possibly at a different time. If, however, this is not possible, the aim would change to accommodate only one convention without losing the other customer for future conventions. External issues are all those problems that have nothing to do with the resort itself, but with everything else outside of it. These are all the peripheral issues that could hinder the resort in accommodating both the conventions on the same day. Internal issues, on the other hand, are problem areas within the resort. These are issues that would get in the way of the accommodation of both or one of the major conventions and so will need to be considered. Contingency planning means to plan for risks so that it can be known how to deal with them beforehand, in case they occur. It is important because it allows people to see the various ways in which a risk can be dealt with. Each response would consider external and internal issues and the human and financial resources required. Possible responses or a contingency plan for the risks identified include: Reschedule other insignificant, smaller appointments that are taking up extra and more than necessary meeting space. The external issues to consider would be the significance and profitability of the smaller party involved. If this insignificant appointment can lose an important, valuable customer for the resort, this option will