Thursday, February 27, 2020

Contingency Planning Outline Essay Example | Topics and Well Written Essays - 1500 words

Contingency Planning Outline - Essay Example The next step is to outline the components of the plan; risk areas (McIntosh, 2007). In response to this, this paper will identify all the possible responses to the risks involved. These responses would also consider external and internal issues associated with them. It will also look at the human and financial resources needed and the problems with obtaining them. This paper will identify the issues that would hinder the accommodation of one or both of the conventions at the same time. The aim is to have both conventions but possibly at a different time. If, however, this is not possible, the aim would change to accommodate only one convention without losing the other customer for future conventions. External issues are all those problems that have nothing to do with the resort itself, but with everything else outside of it. These are all the peripheral issues that could hinder the resort in accommodating both the conventions on the same day. Internal issues, on the other hand, are problem areas within the resort. These are issues that would get in the way of the accommodation of both or one of the major conventions and so will need to be considered. Contingency planning means to plan for risks so that it can be known how to deal with them beforehand, in case they occur. It is important because it allows people to see the various ways in which a risk can be dealt with. Each response would consider external and internal issues and the human and financial resources required. Possible responses or a contingency plan for the risks identified include: Reschedule other insignificant, smaller appointments that are taking up extra and more than necessary meeting space. The external issues to consider would be the significance and profitability of the smaller party involved. If this insignificant appointment can lose an important, valuable customer for the resort, this option will

Tuesday, February 11, 2020

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 13

Marketing - Essay Example At the apex are vital corporate decisions dealing with the firm's mission, visualization, goals, and the allocation of resources in the midst of business units. Planning at this stage involves decisions concerning the divestment of the business units themselves. These decisions drop down the corporate constitution to the business-unit level, where planning is mainly focused on achieving the objectives inside defined product markets. Planning at this stage must consider and be regular with decisions prepared at the corporate level. However, single business unit organizations, corporate and business unit approach are the same. Crucial planning and decision making usually originates at the bottom of the structure. It is at this stage where firms put into operation the planned decisions regarding marketing strategy as well as marketing plans. This report seek to identify the role of marketing during strategic planning in building profitable customer relations. Also, it will highlight on negative impacts of a biased marketing plan. For a long time now, managers and academics have tried to differentiate productive from unproductive companies. The answer lies in the firm’s ability to bring greater customer significance, thus outperforming the competitors in the view of the customer. Within the limitations of corporate and   business strategy, strategic marketing is the instrument for making choices with regard to the client value for a target audience. By the use of segmentation and positioning, strategic marketing assist in targeting a company's marketing tools to achieve the market and marketing objectives formulated. Kotler defines Customer value as customers' feelings about the products received from a firm including the  risks related to that product. The key point is the identification of opportunities for consumer value. It also involves the process of analyzing the external and internal company atmosphere. The intention is to improve opportunities f or value formation and counter threats that may expose the use or authority of the present value generators in the future. The recognition and assessment of means to value creation are also fundamental as it is the capability to devise and realize plans based on the value invention decisions (Kotler, 2009). The Role of Marketing The planning process begins with an examination of the firm's internal and external entities creating a situation analysis. Based on a comprehensive review of these applicable issues, the firm establishes its operation, strategy, objectives, and more than a few functional plans. Planning efforts pertaining each functional area will generate strategic plan for that area. Although it is pertinent to note that the processes apprehended with developing a customer-oriented marketing strategy and marketing plan, should pressure that firm to develop effective marketing plans that are conversant with the business's goals. Senior management must synchronize these fun ctional plans in a way that will achieve a firm’s mission and business objectives. The Marketing Plan is a written document providing the layout of the firm’s marketing activities that involve execution and control of those proceedings. A marketing plan generates a number of purposes. For one, the marketing plan distinctively depicts how the firm will achieve